Baaji takes the audiences on a journey filled with glamour, romance, scandal and intrigue. The film also pays a tribute to the classic social dramas of Pakistani cinema of the 1960s and the 1970s, while also finding inspiration from the golden era of Hollywood of the 1940s and 1950s.
Zoya, a young rich girl falls for a middle class boy who happens to be her arrogant father's personal assistant's son. Meanwhile Mehboob, a middle class clerk in the struggle of making both ends meet, gets caught in the confusion as the love interest of Zoya. Zoya's status conscious father, pressurizes Mehboob to leave Zoya offering him a handsome sum of money, which Mehboob is in dire need of. Reluctantly, Mehboob accepts the offer. Knowing that Zoya's businessman father would never accept a lesser status son-in-law, the lovebirds elope.